Values, Goals, and Objectives

Understanding your employer’s goals is key, as it helps you grasp your own role better. Your organisation operates with specific values, goals, and objectives.

Values are the beliefs or principles that should be clear in every part of the service you offer.

Aims are the broad goals that an organisation intends to reach through its activities. The purpose of your job is to help in achieving these goals.

Objectives are specific targets that need to be met to achieve the aims.

If you discover that your employer hasn’t documented these, ask your manager to explain what they are.